Whether in the B2C or B2B spheres, one of the most effective ways to build a brand, boost customer loyalty, and inspire more sales is to implement digital rewards programs. A well-designed digital rewards program makes consumers feel empowered and excited to engage with a brand, leading to a win-win scenario where both sides benefit.
It pays off, even for established businesses. We have helped bring greater success to well-known brands such as NERF and L’Oreal, with both B2C- and B2B-focused programs. The key is, understanding what makes a great digital rewards program work.
The Four Key Attributes Of Highly Successful Digital Rewards Programs
- Constant Communication
One of the primary goals of a rewards program is to increase communications and interactions between brand and buyer. Buyers should have a steady stream of communications reminding them of the loyalty program, through email as well as other outlets such as social media. Moreover, they should welcome these communications and be excited about future interactions.
This is aided by utilizing…
- Meaningful Language
A brand loyalty program can never be one-size-fits-all. It must speak directly to the target market, using their language and outlook. In our L’Oreal campaign, for example, our targets were doctors because the products being promoted were prescription-only. We spoke to their interests and concerns, and the result was over 60% active engagements from our target audience.
And that’s because a digital loyalty program is all about…
- Personalized Experiences
We’re living in the “Era of Me.” Buyers at all levels, in all markets, are increasingly coming to expect personalization in their products and their brand interactions. Loyalty programs enable this! Even something as simple as welcoming a customer by name upon visiting a website helps build that connection. Well-designed digital rewards programs are personalized, offering suggestions and rewards tailored to each individual buyer.
Of course, that is only part of the equation. You still need…
- Valuable Rewards
Psychology only goes so far when it comes to inspiring brand loyalty. An outlet still needs to provide rewards which the consumer views as valuable and worth being excited over. This, however, does not necessarily mean the rewards must be costly! The best rewards convey the impression of value, but are still the result of smart deal-making.
Brandmovers can make digital rewards programs a reality for your business. Contact us today for a full consultation.