What is customer loyalty?

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What is customer loyalty? Customer loyalty reflects a customer’s willingness to interact with an organization or brand again and again. Loyalty is the result of …

Millennials and Loyalty

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By the year 2020, the millennial generation will make up 30% of total retail sales in the United States, and they currently collectively spend about …

Latest Launches

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Shell Ideas 360 Photo Contest: http://ideas360photocontest.com A user-generated photo mosaic contest where we ask people what inspires them by uploading a photo via Twitter or …

Latest Trends in Digital Promotions

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Trend 1: Content is King Content marketing continues to make waves against traditional digital media and channel-focussed strategies. Digital promotions such as Feeling Gerber Good …