Insights and learnings gained from purchase validation in Loyalty platforms

One of the keystones of a good consumer goods product line is having loyal customers that purchase your product on a regular basis. Incentivizing this activity is a great way to recognize and reward your most loyal customers. But it can be a challenge if you are not in control of your distribution and retail outlets. Finding a solution to capturing this activity may not be as costly as most brands assume, and can be implemented rather quickly.

Receipt moderation is the typical method by which a company can validate purchases and identify trends and behaviors. In most cases, the consumer will use their smart phone to capture an image of the receipt from a purchase that contains the items that qualify for the program and either upload through a mobile website or app, but can also text in the image as well.

Brandmovers has developed a multi-layered proprietary technology platform to ensure the highest accuracy data capture from these receipts. We see this receipt as not only a proof of purchase for an authorized transaction, but a glimpse into the behavior of the brand’s customers. Capturing as much data from these documents can be beneficial well beyond just the one item. Some ideas:

  1. Date of purchase – cross reference purchase dates to day of week and day of month, which may inform some of your marketing spend.
  2. Time of purchase – see if there is a pattern with respect to when your loyalty customers shop.
  3. Location of purchase – identify “hot spots” for your product
  4. Retailer – what are the primary retailers that your loyalty customers use, compare submission rates against any in store advertising
  5. Complimentary items – see if you find any purchase trends for potential co-marketing efforts.

This will allow your loyalty program to double as a big data repository of purchase behavior. If you find this an intriguing concept and want a complimentary consultation with one of our loyalty experts, fill out the contact form below and we will set up a time to further explore the opportunity.

Latest Launches

Shell Ideas 360 Photo Contest:
A user-generated photo mosaic contest where we ask people what inspires them by uploading a photo via Twitter or Instagram.

Doritos Bold 50:
We’re activating Doritos fans to break 50 world records during the course of this promotion. Here’s a quick write-up in Adweek.

Latest Trends in Digital Promotions

Trend 1: Content is King
Content marketing continues to make waves against traditional digital media and channel-focussed strategies. Digital promotions such as Feeling Gerber Good and The sound of SYSROCK are helping fill that role by incentivising brand advocates to share and create compelling content which helps generate both social amplification and media coverage.

Trend 2: Product Sampling
Cutting through the digital clutter and connecting a brand with their consumer in a tangible way is driving innovation in connecting online and offline. Whether driving footfall like the Million Meal Giveaway or putting product in the hands of consumers like Oreo Mini, these promotions are great ways of creating a physical connection with product whilst building eCRM and social at the same time.