Receipt Processing

Brandmovers Goes Beyond Simple Receipt Processing with a Full Legal Compliance Team to Create Safe Loyalty Program Implementation

Brandmovers Marketing and Advertising

When a company begins to consider implementing loyalty programs, there are many questions they’re likely to ask themselves, including matters of cost and how to handle receipt processing or purchase validation. However, at some point in the process the lawyers are bound to get involved and start raising questions about compliance and liability. After all, virtually every country, state, province, etc., on Earth has separate regulations covering contests and other customer-participation programs.

The idea of trying to guarantee universal legal compliance can be a daunting one, and potentially a deal-breaker.

At Brandmovers, we wanted to eliminate that concern among clients utilizing our receipt processing and loyalty programs. That’s why we have an entire legal team specializing in local regulations regarding promotions, contests, giveaways, and other similar efforts. When you partner with Brandmovers for your next customer loyalty program, you can rest assured that you can make your customers happy while keeping yourself protected.

Brandmovers Legal Compliance Assistance Adds Immeasurable Value

The Brandmovers legal compliance team can help you:

  1. Develop official rules

Designing a contest or other promotional programs in ways which are fair to customers and legally-compliant is no simple task. Our experts can take your goals for the project and translate it into a ruleset which keeps everyone happy.

  1. Procedural filings

Many states and territories require contests and promotions to be registered with local authorities for oversight. We’ll handle the paperwork on your behalf.

  1. COPPA compliance

Is your promotion going to potentially target children under 13? In the US, this requires complying with a much stricter set of regulations called the Children’s Online Privacy Protection Act. We can advise you both on how to maintain COPPA compliance, and when it’s a better idea to simply exclude young children from participating.

  1. Overseas legal expertise

We aren’t solely US-focused. Our team can help you comply with laws around the world, including Canada, Latin America, Europe, and Asia. If you want a global promotion, we can make it happen.

  1. Fair winner selection

Your contest must be run in a fair and reasonably transparent manner that prevents accusations of partiality or favoritism. Our team will even help manage winner selection to ensure you’re protected from retaliation from upset losers.

With Brandmovers, it’s all handled: program design, receipt processing, contest management, and legal issues. Contact us today to learn more!

 

Leveraging Entanglement for Successful Brand Loyalty Marketing

Brandmovers blog, brand loyalty marketing

Year after year, for decades, brand loyalty marketing programs have demonstrated their potential to be extremely effective drivers of sales, word-of-mouth, and brand awareness.  However, merely having a loyalty program by itself is not a guarantee that it will be successful.  This is not a situation where “if you build it, they will come.”  At least not necessarily.

In our decades of experience at Brandmovers, we’ve found that much of the time the key is entanglement.  This means getting a customer/buyer so caught up in your program, through both action and messaging, that it’s hard to avoid or escape it.

So, we wanted to talk about entanglement, and how we apply it to brand loyalty marketing campaigns.

How to Successfully Entangle a Buyer in Your Loyalty Program

1 – Clear messaging alignment.

A loyalty program must always by an organic extension of its brand, preferably to the point of inseparability.  Consider, for example, how entwined “McDonald’s” and “Happy Meal” are.  (After all, Happy Meals are a very simplified form of a loyalty-builder.)  This is such a successful example that it’s hard to imagine McDonald’s without Happy Meals!

2 – Consistent co-branding.

Along with that, the branding for the loyalty program should be omnipresent.  If “Delta” is mentioned, “SkyMiles” probably isn’t too far away – particularly on promotional materials.  This co-branding helps create that organic\inseparable feel.  We made use of this concept in our own Nerf Perks program.

3 – Multi-channel messaging.

The more channels mentioning the loyalty program, the better.  Packaging.  Billboards.  Websites.  Social media.  Pop-up ads.  TV ads.  Trade shows. Even emojis. The brand and the loyalty program should be side-by-side everywhere.

4 – Action, Action, Reward

There’s a key bit of psychology behind brand loyalty marketing.  Rare exceptions aside, the buyer should always take TWO actions before getting a loyalty reward: buying the product, and interacting with the loyalty program.  The two actions should become closely linked in the buyer’s mind.  A) buy, B) redeem points, C) get reward.  Make it a learned habit.

5 – Their work is never done.

There’s always a higher tier to achieve.  There’s always a reward that’s just outside their reach.  There’s never a point they can say, “Well, I’ve finished this loyalty program.”  There’s always something they can achieve with one more purchase, luring them back.

Brandmovers Loyalty Programs Work

Top brands around the world trust Brandmovers to create superior loyalty programs.  Contact us to learn more.

Understanding the Strategic Importance of API Integration and Development

Brandmovers API Integration, blog

“API” – standing for Application Programming Interface – is a term that, five years ago, was familiar to web programmers but very few outside of IT.  Today, however, APIs are becoming an increasingly critical part of corporate strategy and outreach, saving money while creating new business opportunities.

As this is an area which is still somewhat misunderstood, and our Brandmovers team wanted to quickly address APIs, API integration, and what they mean for businesses.

What Is An API?

Simply put, an Application Programming Interface is a small piece of programming code that acts as an interface, or translator, between two larger independent pieces of software.  It allows them to interact via a standardized method, potentially joining them together at the user level.

As a simple example:  Have you noticed how practically every app on your mobile phone has a feature that ties it into Facebook in some way?  That’s because Facebook has a set of APIs which can be freely used by app developers.  Rather than going to the time and effort of making a deal with Facebook directly, developers can simply download the APIs and make use of it to connect their services to Facebook.  This is the essence of API integration.

What Can API Integration Do?

A better question might be “what can’t API integration do?”  There’s almost no limit to how programs can be tied together via API.

Also, APIs can substantially cut costs on internal program development.  It’s becoming increasingly common for programmers to be tasked with adding a function to their software, only to discover a freely-available third-party API already adds that functionality.  Problem solved, for a fraction of the cost.

This goes far beyond software.  A great example would be Walgreen’s Pharmacy, which had been struggling in the digital age.  Then they released a set of APIs connecting third-party apps to their photo department.  Suddenly, photography apps could let their users send photos straight to Walgreens for physical printout, and Walgreens saw a huge boost to their photo business.

APIs Bring Expansion

For a company, an investment into APIs means expansion and new partnership opportunities.  They can connect you and your partners more seamlessly than ever before.  They can make life easier for your customers.  They can take a physical business into the digital realm.

Brandmovers offers robust API integration and development services.  Contact us today to learn more about it.

Brandmovers API Development Services and Software Integration Tie Your Systems Together

Brandmovers API Development Services, blog

Today, Application Programming Interfaces – APIs – are one of the backbones of modern interconnected software systems.  APIs allow a wide range of programs and hardware to communicate seamlessly, creating bridges between disparate applications – even if they were developed by separate companies. Brandmovers is leveraging our existing experience in custom software development to offer cutting-edge API development services, as well as more generalized software creation services.  Whatever the state of your brand’s internal software, we can craft solutions that make it all work together better.

The Benefits of Brandmovers API Development Services and Software Integration

Depending on your needs, there are a wide variety of services we can offer, including:

  • Custom Platforms – If there isn’t a piece of software which does what you need, we can create it from the ground up – even if it’s a platform to support a vast number of clients/users.
  • System Integrations – Having difficulty getting your systems to talk to your partners?  Getting complaints about how hard it is moving crucial data around?  Brandmovers can build out your systems to simplify interactions between different systems.
  • API Development –  A suite of APIs from BrandMovers can expose you to the outside world, bringing you considerable new reach via third-party utilization of your services.
  • Platform Extensions – Too often, platforms developed in the 90s and 00s become too antiquated to run reliably on modern hardware – but are still crucial components of a workflow.  We can extend and rebuild these systems to keep them running on newer computers.
  • Application Development – The sky is the limit.  They can be for internal use, for customer/buyer use, and either standalone or integrated directly into your own systems.?

In short, whatever your software needs, we can make it happen.  We can design platforms which are built to grow for years of use in the future.  We can help you bridge the “last mile” between your own systems and those of your partners or customers.  We can develop the APIs which create entirely new business opportunities by opening your systems up to third-party usage – and the customers that come with it.

Backed by industry best-practices for security and data handling, we can develop the software your operation needs to grow, expand, and become more attractive to partners.  Contact Brandmovers today to learn more about our API and software development services.

customer-incentive-programs-fulfillment

Brandmovers Simplifies Prize Fulfillment in Your Customer Incentive Programs

Brandmovers Marketing and Advertising

When a company is implementing customer incentive programs, one of the most obvious questions to ask is “What rewards will we offer and how will we ensure the customer gets them?” If a company is attempting to implement a reward program from scratch, on their own, this can represent a monumental logistical challenge – particularly if the company wants to offer a wide range of prizes.Read More