Client KPIs
Track client-program specific data points like acquisition & retention rates, acquisition quality, revenue lift, earnings, liability, and more.
BLOYL™ empowers brands to design and deliver highly-rewarding, personalized customer experiences with ease and at scale.
BLOYL's platform technology is built from interconnected solutions that work seamlessly together to help marketers attract, engage, and nurture customers with every interaction.
Rewards Catalog
The right rewards and perks are how you can stand out from competitors and ensure customers feel appreciated for engaging with your brand. Brandmovers' proprietary catalog offers over 50,000+ items to choose from, and allows you to customize options such as branded merchandise, donations, and more.
Content Management System
Our platform’s robust backend content management system makes it easy to create, edit, and deploy static pages, banners, etc. using pre-built templates. Publish branded forms, surveys, quizzes, and promotions, while easily controlling the fields and requirements for each.
Promotions Hub
Our modular Promotions Toolbox equips you with a variety of consumer promotions that make it easy to activate and engage different customer audiences. Segmentation tools lets you apply both transactional and behavioral data to create more targeted promotions tied to specific products, user groups, retailers, and more, boosting their impact and performance among your customers.
Our connected solutions let you monitor and manage multiple promotions at once, tap into the CMS to push out promotional banners and notifications, and use the Communications Hub to drive awareness.
Analytics & Reporting Hub
Loyalty programs collect vast amounts of zero- and first-party data, yet typically brands fail to tap into a significant percentage of captured data.
BLOYL's dynamic reporting and analytics dashboards give you more in-depth, actionable insights into customer purchase patterns, shopping trends, user behaviors and preferences, and more. Easy-to-digest data visualizations enable you to quickly apply new learnings towards optimize your sales and marketing strategies.
Track client-program specific data points like acquisition & retention rates, acquisition quality, revenue lift, earnings, liability, and more.
Identify key engagement trends such as enrollment numbers over time, top products and partners YTD, Tier movement & mobility, engagement trends by member status, location, and demographic, etc.
View summaries of your program points economy and performance by tracking: Earn (transactions, YTD points, earn rate, etc.) Burn (redemptions & burn rate), and Points Liability.
Rules Engine & Dynamic Query Builder
Brandmovers' flexible points engine gives you full control over your loyalty program's points earning and accruals logic, so you can encourage and reward the consumer actions and behaviors that build deeper loyalty.
The dynamic groups query builder lets you create member groups to run segmented offers, communications, and promotions, giving participants a more personalized loyalty experience.
Used as both standalone promotions and as burn mechanic for loyalty members, instant wins and sweepstakes help drive program enrollment and engagement.
Surprise & delights help support ongoing engagement for your best and most valuable participants. Reward them with special offers, opportunities, or perks for being highly engaged.
Boost social engagement and reach, and reward users for submitting content. Brands are able to repurpose content for future marketing initiatives.
Hashtag aggregation campaigns utilize social channels to encourage consumer action, such as new product trials, CRM acquisition, or program enrollment.
Ongoing incentivized engagements within the loyalty space provide personalized experiences and reward members with new perks, such as redeeming points for sweeps entries and more.
Integrations
Our loyalty solutions seamlessly integrate with the platforms and systems in your tech stack to enable triggered point earnings, automated communications, streamlined user experience, and more relevant analytics and learnings to give you a more complete single customer view.
BLOYL's API architecture allows for secure integration with any CRM, ERP, App, and internal system to expand your capabilities and take advantage of actionable loyalty data.
Secure Data Management
Our team has decades worth of experience securing and protecting online programs. We are SOC 2 compliant and have the ability to offer PCI Compliance as well. We've developed our own techniques and technology for proactively detecting and filtering out fraud so we can ensure the integrity of your users' personal information. We are SOC2 compliant and have the ability to offer PCI Compliance as well.
Communications Hub
A built-in Communications Hub makes it simple to develop and distribute relevant member communications across multiple channels, including email, SMS, push notifications, mobile app, and more. Triggered communications let you build out timely automations that deliver valuable messaging throughout the entire customer relationship cycle.
Our platform's comprehensive program-communications templates keeps members connected to the program through member welcome emails & progress updates, program news, triggered transactional emails, and more.
We go beyond one-size-fits-all programs by identifying and designing custom solutions that fit your needs and solve your biggest business challenges.
Our experienced project & account management teams proactively work with you every step of the way to implement and launch successful programs.
We ensure your program is financially sustainable and healthy by tactically monitoring and tracking program performance, and providing ongoing strategic support and planning services.
Promote your program and enroll customers using customizable marketing kits with templates for website banners, emails, program info sheets, and more.
Built-in security measures protects your data and allows you to set system flags, limits, and checks in place to minimize fraud and program abuse.
Drive desirable customer activity and behaviors with engagement & gamification modules such as scratch-offs, surveys, polls, contests, gameboards, instant wins, auctions, bingo, and more.