In anticipation of Super Bowl 50, and in partnership with a dozen different grocery chains, Dannon looked to Brandmovers to create a suite of retail-specific promotional executions designed to encourage purchase of the Dannon Oikos brand of Greek Yogurt, while publicizing the Dannon sponsorship of Super Bowl 50.
How it Works
Brandmovers developed a “multi-tenant” solution that allowed for a single promotion back-end to serve up different website experiences for half a dozen different grocery store chains. During the Sweepstakes Period, fans visit the appropriate microsite for their grocery store and upload a photo of their receipt containing a qualifying Dannon product. At the end of the promotion, we pulled winners for each grocery chain, and awarded prizes including a Grand Prize of two (2) season tickets for the 2016 NFL season to a team of winner’s choice.