In support of the home media release of the film “Muppets Most Wanted,” Disney reached out to Brandmovers to develop a promotion that could bring the film to life by giving fans a chance to put themselves in the movie.
How it Works
Fans upload a photo of themselves and have the opportunity to select a photo frame and decorative elements to “Muppetize” their photo. Each photo uploaded is an entry, and users are prompted to share their framed photo creations.
Thousands of images, socially distributed through the promotion, with each image available to the Disney social team for use in the promotion of the release.