Nothing goes with College football quite like Pizza Hut Pizza and Dr. Pepper – and what better way to connect these two great brands than through a promotion that drives both restaurant visits and soda purchase?
How it Works
The promotion was simple – each time you visit your local Pizza Hut and purchase any beverage, just snap a picture of your receipt and text it to our promotion via a specific shortcode. Our receipt validation engine captured each of these receipts and validated them to ensure compliance with the terms and conditions of the program. The more times a consumer purchased and provided a receipt, the more entries they earned.
With an average turnaround time measured in minutes rather than hours, and at a cost per receipt significantly lower than what is often seen with these platforms, the promotion provided Dr. Pepper with a low cost means of driving beverage purchase at Pizza Hut, while also driving measurable incremental foot traffic for this key restaurant partner.