No surprisingly, back to school is a key time for Master Lock when it comes to the key target for many of their products – high school and college students. Master Lock challenged Brandmovers to develop an engaging promotion that activated this market (and their parents) while also delivering information about their products.
How it Works
Brandmovers developed a side-by-side photo hunt promotion, with each set of photos showing a common school life scene with and without the benefit of Master Lock security. Each week we launched a new challenge, with new opportunities to win.
Nearly 200,000 visits to the promotion microsite, with engagement metrics 2-3 times those seen in the previous year’s promotion. In addition, the brand saw a 68% increase in social media conversations compared to the previous quarter, and over 10 million incremental social media impressions.