As part of the 2016 “Say It with Pepsi” campaign, Pepsi partnered with Brandmovers to create a promotion to drive C-store purchases of 20 ounce Pepsi products. Each time a consumer purchased a 20oz Pepsi product at any US retailer, they could register their purchase to earn a free Pepsi t-shirt, and a chance to win.
How it Works
Upon purchasing a qualifying Pepsi product, consumers would take a photo of their receipt and upload it to the promotional microsite built by Brandmovers. Once uploaded, these receipts were process using Brandmovers’ proprietary receipt verification platform. During validation, we captured product purchased, date of purchase, retailer, and price of purchase. Each approved receipt resulted in entry to a sweepstakes, and each consumer that uploaded six valid receipts earned a free Pepsi Emoji t-shirt.