Insurer Opts Out of Spot, Will Pay Year’s Worth of Home and Car Payments for One Winner
What has five letters, can be played by everyone from toddlers to grandmas, and includes Flo as a free space? The new Super Duper Bingo game rolling out for Super Bowl Sunday from Progressive Insurance, of course. The 79-year-old insurer has created its own smartphone version of the popular pastime for customers watching Super Bowl 50.*
How it Works
Players can download a board outfitted with illustrations of common offerings in Super Bowl ads—an unexplained explosion, a talking animal or a B-list celebrity, for example. A photo of Flo, the red-lipsticked, white-shirt-wearing character who has been Progressive’s spokeswoman for nine years, rounds out each board’s free space slot.*
With over 200,000 entries and an 87% participation rate, Progressive was more than successful in their quest to capture Super Bowl traffic without a Super Bowl tv commercial.