Snapple partnered with Brandmovers to develop a digital promotion designed to give Snapple fans a chance to win “a whole lotta nothing” by purchasing a qualifying Snapple product, looking under the cap to see what you’ve won!
How it Works
Buy a Snapple product and check under the cap – you’ll find a message indicating whether you’re a winner, and if you are, what you’ve won. We then sent people to our website to create an account, provide us with their information (name, email address, etc), and then enter their winning code. Consumers could win one of 6 different “nothings” – No Bills, No Airfare, No Grocery Bills, No Pay at the Pump, No Thirst and Better Than Nothing (a free 6-pack of Snapple).
The campaign generated additional awareness for the brand, social mentions, and buzz as Snapple launched a stronger presence in both the Digital and Social spaces.