World Nutella Day
World Nutella Day was created by a group of Nutella fans to celebrate their love of Nutella. We worked with Nutella to create a promotion that provided Nutella with a voice in the conversation around this special day, without diminishing the social nature of the day.
How it Works
User are asked to submit a video telling us why they are the world’s greatest Nutella fan. Entries are judged, and then the top 20 videos are posted for fan voting. We picked the best to be the 2016 Nutella Ambassador.
Hundred of user-submitted videos, thousands of votes and Nutella having a meaningful role in World Nutella Day.