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World Nutella Day was fan-founded in 2005 by the Nutella enthusiasts around the globe. When ownership of the holiday officially transferred to Nutella 10 years later, we helped them celebrate by launching a video contest to find a new Chief Nutella Ambassador.

We created a microsite where fans submitted their originally-made video entries, and visitors could view the video gallery and learn more about World Nutella Day.  

World Nutella Day was fan-founded in 2005 by the Nutella enthusiasts around the globe. When ownership of the holiday officially transferred to Nutella 10 years later, we helped them celebrate by launching a video contest to find a new Chief Nutella Ambassador.

We created a microsite where fans submitted their originally-made video entries, and visitors could view the video gallery and learn more about World Nutella Day.  

Be quiet! Why? The Lady of the Lake, her arm clad in the purest shimmering samite, held aloft Excalibur from the bosom of the water, signifying by divine providence that I, Arthur, was to carry Excalibur.

That is why I am your king. Why do you think that she is a witch?

World Nutella Day was fan-founded in 2005 by the Nutella enthusiasts around the globe. When ownership of the holiday officially transferred to Nutella 10 years later, we helped them celebrate by launching a video contest to find a new Chief Nutella Ambassador.

We created a microsite where fans submitted their originally-made video entries, and visitors could view the video gallery and learn more about World Nutella Day.  

World Nutella Day was fan-founded in 2005 by the Nutella enthusiasts around the globe. When ownership of the holiday officially transferred to Nutella 10 years later, we helped them celebrate by launching a video contest to find a new Chief Nutella Ambassador.

We created a microsite where fans submitted their originally-made video entries, and visitors could view the video gallery and learn more about World Nutella Day.  

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Fan Video Submissions

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Entrants chose their Nutella Personality from 5 options and submitted an original 60-second video telling how they would lead the World Nutella Day celebration. The top 5 scoring video finalists received toolkits to run their own social media campaigns for public votes, and the highest combined total of public votes and video scores from the Nutella judges determined the grand prize winner.

Entrants chose their Nutella Personality from 5 options and submitted an original 60-second video telling how they would lead the World Nutella Day celebration. The top 5 scoring video finalists received toolkits to run their own social media campaigns for public votes, and the highest combined total of public votes and video scores from the Nutella judges determined the grand prize winner.

Entrants chose their Nutella Personality from 5 options and submitted an original 60-second video telling how they would lead the World Nutella Day celebration. The top 5 scoring video finalists received toolkits to run their own social media campaigns for public votes, and the highest combined total of public votes and video scores from the Nutella judges determined the grand prize winner.

Entrants chose their Nutella Personality from 5 options and submitted an original 60-second video telling how they would lead the World Nutella Day celebration. The top 5 scoring video finalists received toolkits to run their own social media campaigns for public votes, and the highest combined total of public votes and video scores from the Nutella judges determined the grand prize winner.
 

The Results

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Copyright 2018 Brandmovers Inc. and respective owners. All Rights Reserved.