April 10, 2019

Here Are The Perks Of Having A Loyalty Rewards Wishlist

And Why Brands Should Include Them In Loyalty Programs

It’s no coincidence that most retailers give customers the option to create product wishlists. In addition to being a proven method for increasing conversions, wishlists offer other benefits as well. Wishlists help customers track what they want to buy. They can share their lists with family and friends for gift ideas, and to plan ahead for special occasions. Wishlists essentially provide more opportunities for customer personalization and engagement.

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March 27, 2019

The Obvious Yet Overlooked Benefit To A Tiered Loyalty Program

Not every loyalty program includes member tiers, but for those that do it’s a powerful feature. The benefits to establishing rewards tiers are being able to offer more targeted rewards and displaying your program’s unique attributes, among several others.

The most beneficial aspect to member tiers is perhaps the most obvious, yet rarely is explored.

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January 21, 2019

Consumer Loyalty and Behavior In The Digital Age

Consumers today have high expectations of brands to deliver an up-to-date technological experience. The way consumers interact with brands has shifted from a one-way broadcast to a two-way conversation.

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August 26, 2018

How Loyalty Drives Behavior And Attitude

Loyalty programs for customers have proven themselves as a positive way to gain customers, and more and more companies are adding them to their business models. When it comes to design and implementation of rewards programs, too many companies treat rewards as short-term promotional giveaways or specials of the month. When approached in this way, they create some short-lived motivation for customers, but will not build a loyal customer.

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July 3, 2018

Need Inspiration? Check Out These Fun Customer Loyalty Trends

If your loyalty program has been active for a while, you might be looking for new ideas to incorporate. Luckily we’ve compiled some of our favorites for you!

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June 7, 2018

Why Customer Retention Should Be One Of Your Program Goals

According to Gartner Group, 80% of your company’s future revenue will come from just 20% of your existing customers. Yet the focus tends to be on acquiring new customers, simply for the reason that looks better on paper. 

Positive numbers for new customers is always a fun thing to see on your desk. Yet there’s also real excitement and opportunity in focusing on retaining your existing customers. When building a loyal base of customers, you should also implement customer retention strategies.

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May 15, 2018

How Loyalty Cards Fall Short Compared To Digital Loyalty Programs

The simplest loyalty program to ever exist is the punch card program.

Any individual who has ever visited a coffee shop or a nail salon or a smoothie joint has been offered a punch or stamp card. The system is simple – every visit or purchase gets you a stamp/punch. After you’ve accumulated enough stamps you get some form of reward — a free drink or a discount on an experience. And then you start again!

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February 7, 2018

Defining Three Levels Of Customer Loyalty

The primary definition of customer loyalty is the history of past actions combined with the customer’s feelings and intentions toward a brand or commercial business. In 2015 there were 3.3 billion loyalty program memberships in the US, an average of 29 per household. And those numbers have only grown in the years since.

Based on industry data, every individual is at some level a loyal customer to a brand or business. Businesses looking to grow their customer base need to understand the differences in types of loyalty and how it drives a customer to make their purchase decisions.

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January 24, 2018

Consumer Brand Loyalty: What Three Retail Loyalty Leaders Have In Common

The Brand Keys 2017 Consumer Loyalty Leaders List confirmed that Apple, Amazon, and Nike all prove to be loyalty leaders, claiming the #3, #1, and #12 spots respectively.

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January 8, 2018

From B To Z: Consumer Loyalty Behavior By Generation

While generalizations never paint a fully accurate picture, generational segmentation has longed proved useful to marketers, especially to gauge consumer loyalty. From Baby Boomers to the growing Generation Z cohort, consumer behavior has steadily evolved to reflect mobile preferences and shifts in loyalty.

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Copyright 2019 Brandmovers Inc. and respective owners. All Rights Reserved. 

Copyright 2019 Brandmovers Inc. and respective owners. All Rights Reserved.