A common issues with loyalty programs is failing to keep a customer engaged after the initial sign-up. Of course, the easiest solution is to make sure a customer always receives more value the longer they stay involved in  the loyalty program. 

Yet this is where some loyalty programs stumble. Their customers find value in the initial sign-up incentive, but then they either lose interest or clunky program design makes staying engaged not worth the effort.  

To help customers find enough value in your program to keep coming back, consider implementing a tiered reward program.

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