
Sweepstakes With Interactive Gameboard Increased Retail Sales For DiGiorno
The “31 Days of DiGiorno” promotion increased sales of DiGiorno products and fostered brand-consumer relationships through engagement during National Pizza Month.

Promotion Objective
To celebrate National Pizza Month, DiGiorno partnered with Brandmovers to launch an immersive customer experience that would make DiGiorno the pizza of choice for consumers all month long.
Brandmovers built the “31 Days of DiGiorno” instant win and sweepstakes promotion, designed to increase sales of DiGiorno products and foster brand-consumer relationships through engagement. The microsite captured first-party data and opt-ins via member account registration, and offered multiple opportunities for members to engage with brand content and earn entries for the grand prize.

How It Works
After creating an account on the promotional microsite, users could log in during the month to complete tasks on their gameboard and play the weekly instant win game. Users earned one sweepstakes entry per game board space (10 entries total) for completing activities such as uploading receipts for DiGiorno purchases, taking a survey, referring a friend, and more.


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