31 DAYS OF DIGIORNO
To celebrate National Pizza Month, DiGiorno partnered with Brandmovers to launch an immersive customer experience that would make DiGiorno the pizza of choice for consumers all month long.
Brandmovers built the “31 Days of DiGiorno” instant win and sweepstakes promotion, designed to increase sales of Digiorno products and foster brand-consumer relationships through engagement. The microsite captured first-party data and opt-ins via member account registration, and offered multiple opportunities for members to engage with brand content and earn entries for the grand prize.
How It Works
After creating an account on the promotional microsite, users could login during the month to complete tasks on their gameboard and play the weekly instant win game. Users earned one sweepstakes entry per game board space (10 entries total) for successfully completing activities such as uploading receipts for DiGiorno purchases, taking a survey, referring a friend, and more.
Once a week users could spin the ‘Spin to Win’ wheel on the site for a chance to win special prizes and exclusive DiGiorno merchandise. Each weekly spin also earned another sweepstakes entry for the grand prize. To drive excitement, entrants could receive an additional bonus prize for completing their game boards by a certain date.
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