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Marketing B2B Loyalty and Incentive Programs: A How-To Guide

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Audience Activation & Personality Profile

 

 

Audience personality tests turn typical questionnaires into engaging and valuable experiences.  

 

 

Personality tests can activate your audiences to learn more about what their preferences or like and dislikes reveal about them, and in a way that connects then to the brand. 

Audience activations and personality tests have longer periods of customer engagement both during  the test and afterwards, as the user can share their results or refer others to also participate. 

Promotions with brand- or product-themed personality questionnaires can provide valuable individual customer data that helps the brand understand their preferred products and services, useful for future marketing. 

Audience personality tests turn typical questionnaires into engaging and valuable experiences.

Personality tests can activate your audiences to learn more about what their preferences or like and dislikes reveal about them, and in a way that connects then to the brand. 

Audience activations and personality tests have longer periods of customer engagement both during  the test and afterwards, as the user can share their results or refer others to also participate. 

Promotions with brand- or product-themed personality questionnaires can provide valuable individual customer data that helps the brand understand their preferred products and services, useful for future marketing.

Explore our case studies

 

Manchester United In History


Manchester United wanted to grow their already engaging fan experiences even further by providing each fan with a unique personalized snapshot of Manchester United history within their lifetime. 

 

See Case Study

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Explore more of our use cases and recent Brandmovers projects. 

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