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- B2B Loyalty Program Case Study -

Transforming Customer Relationships and Growth with Signia's Aspire Loyalty Program


Discover how Brandmovers strategically overhauled the existing Aspire program into a dynamic, relationship-based partnerships loyalty program that led to increased customer satisfaction, retention, and measurable business growth for Signia. 

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Key Highlights

Evolved Loyalty Program

Brandmovers transformed a traditional, transactional B2B loyalty program into a dynamic, relationship-driven partnership program. 

Next-Gen Capabilities

Enhanced loyalty technology offers benefits such as advanced user segmentation, customized rules engine, automated rewards management, and data insights.  

Measurable Business Impact

The program drove +15% growth over 12 months and increased customer retention and engagement rates

Overview

As a leading audiology manufacturer, Signia is committed to helping Hearing Care Professionals (HCPs) navigate industry challenges and grow their practices. Through its B2B loyalty program Aspire, Signia provides the resources and support HCPs need to differentiate their clinics and build lasting patient relationships. However, when the Aspire program was no longer effectively meeting the needs of Signia and its customers, Signia partnered with Brandmovers to transform the program into a more impactful and engaging solution.

Together, Brandmovers and Signia evolved the Aspire loyalty program from a traditional, transactional model into a dynamic, relationship-driven partnership program. More than just a rewards program, Aspire delivers tailored benefits, strategic rewards, and integrated learning management to help HCPs strengthen their practices, save time, and maximize patient visits. 

By offering scalable resources and marketing tools, the Aspire loyalty program enables Signia customers of all sizes to differentiate themselves, stand out in a competitive market, and grow within their communities. As a result of this strategic transformation, Signia has become a powerful driver of customer engagement and business growth.

 

The Challenge

Signia had been running an in-house B2B loyalty program for years. However, their existing platform was complex, rigid, and lacked the necessary insights to optimize engagement. Key issues included:

  • Limited Customer Insights: The platform did not provide clear loyalty attribution or reporting, making it difficult to understand customer behavior and retention drivers.
  • Lack of Personalization: The loyalty program treated all customers the same, missing opportunities to deliver targeted incentives and engagement strategies.
  • Cumbersome Rewards Management: The redemption process was inefficient, and the rewards catalog lacked customization for different customer segments.
  • Missed Marketing Opportunities: The loyalty program was not integrated with Signia’s marketing tools, limiting its ability to communicate with customers effectively.

In addition to more a flexible, customizable loyalty platform that could address their very unique needs, Signia was looking for a loyalty provider who could be their strategic partner - someone that could help them address these challenges and drive meaningful customer relationships.

The Solution

Brandmovers immediately began laying out a strategy to transition the Aspire loyalty program onto its advanced BLOYL™ enterprise loyalty platform, overhauling the existing loyalty technology stack to introduce new capabilities and incorporate advanced integrations with Signia’s customer portal, e-commerce tools, and ERP systems. 

Working with Signia, Brandmovers expanded the Aspire program into a unified loyalty ecosystem, offering Signia's customers a central hub where they can access their tools, resources, and benefits in one place, and eliminating the need to navigate multiple separate programs.

This unified approach also makes it easier for Signia to nurture customer relationships on an individual basis and equip its sales and account teams with strategic insights using the BLOYL™ loyalty platform.

Key enhancements to the Aspire loyalty program included:

1. Personalized Customer Segmentation & Engagement

Brandmovers implemented a dynamic segmentation model that classifies Signia’s customer base into key groups, including Buying Groups, SMBs, Family Offices, and Independent Providers. This allows Signia to:

  • Offer customized promotions, incentives, and rewards based on customer tier, purchase behavior, and engagement level.
  • Tailor communication strategies, ensuring that each customer received relevant messaging and offers.
  • Enable structured Parent/Child account relationships to better serve multi-location businesses.

 

2. Strategic Rewards & Member Incentives

To create a more impactful rewards experience, Brandmovers: 

  • Developed a tailored rewards catalog featuring business-growth-focused items.
  • Simplified the redemption process, making it easier for customers to utilize their rewards.
  • Integrated marketing co-op reimbursement, enabling customers to redeem points for promotional support.

The Brandmovers loyalty platform also gives Signia a unique way to offer more bonus benefits and soft perks that appeal to their diverse customer base. The program provides Baseline Benefits available to every member and designed to help their practice regardless of shape or size. In addition to the Baseline Benefits, Aspire members can select 2-3 additional Bonus Benefits from a list of options, further customizing Aspire to their specific needs. 

 

3. Learning Management System (LMS) Integration

Education is a key differentiator in the audiology industry. To support customer growth, Brandmovers integrated Signia’s loyalty program with its LMS, allowing members to:

  • Earn points for completing certifications and continued education courses.
  • Access exclusive industry content, training sessions, and new product education.
  • Participate in client-sponsored events and workshops.

 

4. Branded Experience & Operational Enhancements

Brandmovers gave the loyalty program a fresh, branded look and feel while improving backend functionality to streamline administration. Additional enhancements included:

  • Automating customer notifications and marketing campaigns.
  • Providing data-driven insights into customer engagement, enabling Signia to refine its strategies.
  • Ensuring a smooth transition with minimal disruption to existing customers.

 

Results

The revamped Aspire loyalty program quickly became a recognized leader in the industry, delivering measurable business impact:

  • +15% unit growth over the past 12 months with Aspire members.
  • Average engagement rate of 87.3% with the program on a recurring basis.
  • Higher-than-industry-average retention rates, demonstrating the program’s effectiveness in nurturing long-term customer relationships.

Thanks to the new Aspire loyalty program and ecosystem approach, Signia can better understand how their customer loyalty initiatives: 

  • Increase customer satisfaction
  • Grow their market share, profitability, and customer activity
  • Help identify opportunities to drive new and incremental business across their many customer segments

 

Conclusion

Signia’s loyalty program transformation demonstrates the power of a well-executed, data-driven approach to customer engagement. By partnering with Brandmovers, Signia was able to shift from a transactional rewards model to a holistic, relationship-based program that delivers ongoing value to its customers.

Looking to enhance your own B2B loyalty program? Contact Brandmovers today to learn how we can help you drive deeper customer relationships and business growth.

 

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