-Fire Drill Promotion Case Study -
Back-To-School Giveaway Promotion Drives Brand Engagement For Babybel
Babybel skyrocketed their back-to-school engagement by giving away 10,000 personalized lunchboxes in a creative fire drill promotion.
Babybel's Lunchbox Design Studio
Babybel wanted to connect and engage with moms and kids during the back-to-school period to make Mini Babybels a part of their daily lunch. To build lasting brand engagement, Brandmovers created a summertime fire drill promotion that allowed customers to design their own custom lunchboxes to use again and again.
How It Works
Brandmovers created a custom fire drill promotion site that would go live at a specific time each day. giveaway. Each day during the open window, the first 162 visitors to the microsite would claim their lunchbox, pick their favorite design and color patterns, and submit their designs after registering their information. They would then be sent their personalized lunch box via mail, which also included some Mini Babybel coupons.
Results
From July through August Mini Babybel gave away 10,000 personalized lunch boxes. The fire drill microsite received over 1.2 million pageviews and had 170k users in total. The promotion gained momentum quickly until all lunch boxes were being claimed within minutes each day.
Learn More: Fire Drill Promotion
