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Marketing B2B Loyalty and Incentive Programs: A How-To Guide

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- User Experience & Design -

Build customer experiences that drive your goals and grow valuable relationships  


Enhance the user experience of your loyalty program using clearly defined customer journeys that delight and activate customers at every stage, from enrollment to full-fledged customer advocacy. 

LMS build design
 

Customer-Centric Loyalty Program Design


At Brandmovers our experience has proven that long-lasting, revenue-driving customer loyalty is formed nurturing emotional connections between brands and their customers. As such we always  approach user-experience design with two goals in mind: ensuring the program aligns with brand values while maximizing efficiency and effectiveness, and incorporating emotional levers that build customer connections with the brand. 

Intuitive And Mobile Design

Designed natively for mobile and desktop, we ensure each aspect of the loyalty program lays a clear path for the customer to take. 

Gamified Member Experience

Streamlined user experiences easily communicate the customer's current status and their next steps using at-a-glance displays that can expand with more detail.

Micro-Motivations That Drive Engagement 

Our programs are built to motivate user action through personalized engagement modules such as interactive content, time-bound promotions, offers, games, and news and updates trackers. 

UX Design Objectives

Enable customers to accomplish their goals within your loyalty program while at the same time aligning their actions towards your business objectives. 

Immediate Feedback

Give members timely and relevant updates using real-time status tracking and member dashboards, progress push notifications, and emails. 

Frictionless Enrollment

Reduce effort on the member's side with minimum entry requirements and automatic leveraging of any existing customer data to complete sign-up. 

Empower Member Achievement

Ensure members have access to resources, guides, and community resources to help them maximize their participation and achieve their goals.

Connect Emotionally

Create and deliver content, videos, and other media that engages members and connects with them on an emotional level to drive excitement, delight, surprise, loss aversion, FOMO, and appreciation. 

Seamless Support

Ensure that finding and receiving customer support is easy for both users and customer service teams by empowering support staff with program insights and enhancements. 

Call-To-Action

Drive desirable customer behavior and actions with CTAs that convey clarity and urgency, and require as few clicks or steps as possible. 

 

Modular Toolkit

UX Wireframe Template Library


Our platform is built to be modular and flexible, and our asset library utilizes interchangeable components that can fit any design. Our library of wireframe templates lets clients create a loyalty program framework that supports their strategic goals and aligns with their brand's creative look and feel. 

BM Website Development (7)

 

 

Ready to start designing your ideal customer loyalty program?

 

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