'Energy For The Win' Sweepstakes
To increase brand awareness and broaden their reach, Orgain teamed up with Brandmovers to create a sweepstakes promotion that would generate consumer engagement through social content. Brandmovers designed the Orgain #EnergyFTW Sweepstakes that invited participants to share photos or videos of how they put their best foot forward to power through their day. The sweepstakes featured consumer messaging and content from professional athlete Alex Morgan, soccer player for the US national team. The promotion captured 1st-party consumer data and UGC for the brand, providing valuable insights into consumer preferences and behaviors.
How It Works
Brandmovers designed a promotional microsite where Orgain consumers could register for the #EnergyFTW sweepstakes to win a trip to the 2023 World Cup. After registering for the sweepstakes, consumers were invited to upload a photo or video that showcased how they bring their A-game to conquer each day; users uploaded and then shared their submissions to either Instagram or TikTok using the #EnergyFTW and @drinkorgain tag. Photo and video submissions were curated and displayed in an online gallery on the sweepstakes microsite.
Results
The promotion successfully captured consumer opt-ins and saw high engagement numbers from participants, with over 95% of entrants successfully submitting photos or videos.
Learn More: Sweepstakes, Photo & Video Gallery
