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- Case Study -

Gerber Photo Contest Elevates Brand Awareness and Community Engagement


The annual Gerber Baby Photo Search Contest attractest hundreds of thousands of entries and earns local and national news coverage. 

 

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Gerber Baby Photo Search Contest


For their 2022 Photo Search contest, Gerber invited parents everywhere to send in their smiling, giggling baby photos and videos, with the winner becoming the newest Gerber Spokesbaby.

How It Works

Brandmovers built a themed microsite where parents could submit a smiling photo of their baby along with secondary video content of their baby giggling. The microsite showcased a U.S. state heatmap that highlighted which states were leading in number of entries, while photo carousels displayed baby photos from the leading States. 

Anticipating a significant number of entry submissions, Brandmovers created an enhanced backend support dashboard that incorporated a number of moderation and winner administration tools to make entry review easier.

 

Learn More: Photo Contests
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