Skip to the main content.
RFP / RFI Request Demo
RFP / RFI Request Demo

Industries

Featured Guide

marketing-b2b-loyalty-program
Marketing B2B Loyalty and Incentive Programs: A How-To Guide

Read Now →

BLOYL™

Enterprise Customer Loyalty Platform


Reward your customers, deliver highly engaging experiences, and build more profitable and long-lasting customer relationships within one unified loyalty platform. 

 

 

laptop features screen2

Trusted by brands worldwide

nestle-logo-card truist-logo-card lean-cuisine-logo-card aristocrat-logo-card idaho-lottery-logo-card hon-logo-card ups-logo-card
 

One Platform.

Multiple Solutions.

Powerful Results. 

 

Our proprietary BLOYL customer loyalty platform combines best-in-class loyalty, engagement, and promotional marketing technology into one unified program that works seamlessly to help brands attract, engage, and retain customers with every interaction. 

Using BLOYL, brands can design and deliver highly rewarding, personalized customer experiences with ease and at scale.

Loyalty and promotions platform framework
 
Create dynamic customer experiences that power your brand growth, all within

BLOYL™ Enterprise Customer Loyalty Platform

 

Rewards Catalog

Inspire customers with valuable and relevant loyalty program rewards


Personalized rewards and perks are how you can stand out from competitors and ensure customers feel appreciated by your brand. Brandmovers's proprietary loyalty program rewards catalog includes hundreds of thousands of items digital, physical, and experiential rewards.  Include customized reward options such as branded merchandise, donations, and more. 

Explore Rewards

new blue rewards
 

Content Management System

Create the experiences that will keep your customers coming back


Our customer loyalty platform’s robust backend content management system lets you easily create, edit, and deploy content using pre-built templates. Publish branded static pages, banners, forms, surveys, quizzes, and more. 

CPG engagement 2
 

Promotions Hub

Launch targeted promotions that activate your customers


Our modular Promotions Toolbox equips you with a variety of consumer promotions to activate and engage your audiences. Built-in customer segmentation tools let you apply transactional and behavioral data to create targeted promotions tied to specific products, user groups, retailers, and more, boosting their impact and performance. 

Manage the entire process in one loyalty platform: our unified solutions let you deploy a promotion, tap into the CMS to push out promotional banners, and send member communications to drive awareness. 

Asset 249-1
 

Analytics & Reporting Hub

Capture and unlock customer data insights for decision-making 


Loyalty programs collect vast amounts of zero- and first-party data, yet typically brands fail to tap into a significant percentage of captured data.

BLOYL's dynamic reporting and analytics dashboards give you more in-depth, actionable insights into customer purchase patterns, shopping trends, user behaviors and preferences, and more.  Easy-to-digest data visualizations enable you to quickly apply new learnings toward optimizing your sales and marketing strategies. 

kpis-blue

Brand KPIs

Track loyalty program specific data points like customer acquisition & retention rates, acquisition quality, revenue lift, earnings, liability, and more. 

Engagement KPIs

Identify key customer engagement trends such as enrollment numbers, top products or partners, tier movement, and member data such as status, location, and demographics.

Points Economy KPIs

Understand your loyalty program's points economy and performance by tracking Earn (transactions, YTD points, earn rate, etc.) Burn (redemptions and burn rate), and Points Liability. 

 

Loyalty Rules Engine & Dynamic Query Builder

Infuse 1:1 personalization into every touchpoint of the customer journey


Our flexible points engine gives you full control over your loyalty program's earnings rules so you can encourage and reward the right customer behaviors and actions.

Give your customers a more personalized loyalty experience using a dynamic groups query builder to create member group segments and run custom offers, communications, and promotions.

store credit points

One-Stop Platform For Loyalty And Promotions


With BLOYL™ marketers can deploy templated sweepstakes, instant wins, contests, and offers to both loyalty program members and non-members.  Deliver highly targeted engagement campaigns based on consumer attributes and historical activity, and combine them with coupons, offers, and rebate opportunities to drive true brand loyalty. 
 
57
Sweepstakes & Instant Wins

Used as both standalone promotions and as a burn mechanic for loyalty members, instant wins and sweepstakes help drive customer enrollment and engagement. 

55
Surprise & Delight

Surprise & delights events support ongoing engagement among your most valuable customers. Reward them with special offers, opportunities, or perks for being highly engaged.

56
User-Generated Content

Boost social engagement and reach by rewarding users for submitting content like videos and photos. 

54
Hashtag Aggregation

Hashtag aggregation campaigns utilize social channels to encourage consumer action, such as new product trials, CRM acquisition, or program enrollment.

58
Incentivized Engagements

Ongoing incentivized engagements provide more personalized experiences and new perks for loyalty members, such as redeeming points for contest entries. 

Learn more about how we help brands design and execute consumer promotions and drive customer engagement. 
See Our Promotions
 

Integrations

BLOYL™ integrates with the tech and tools you love 


Our customer loyalty program software seamlessly and securely integrates with the technology and systems in your tech stack to give you a complete 360° viewpoint of your customers. 

BLOYL's loyalty API architecture allows for integration with any CRM, ERP, App, and internal system to expand your capabilities and take advantage of actionable loyalty data.

Learn More About Our Integrations →

company logos
 

Secure Data Management

Stay protected with industry-leading security & compliance


Our team has decades worth of experience securing and protecting online programs. We've developed our own techniques and technology for proactively detecting and filtering out fraud so we can ensure the integrity of your users' personal information. We are SOC 2 compliant and have the ability to offer PCI Compliance as well. 

  • PCI Compliant Guidelines + Ability 
  • Fraud Monitoring & Detection
  • IP Detection
  • Two-Factor Authentication
  • Backgrounds Checks
  • Address Verification
  • Data Encryption
security image - soc update
 

Communications Hub

Send relevant and engaging loyalty program communications 


Make your loyalty marketing more organized and effective. Our loyalty platform's built-in Communications Hub lets you develop and distribute relevant member communications across multiple channels, including email, SMS, push notifications, mobile apps, and more. Using built-in automation tools you can create triggered communications that nurture customer relationships by delivering the right messages at key touchpoints.

Our customer loyalty platform's comprehensive communications templates are strategically designed to keep members active with welcome emails & progress updates, program news, triggered transactional emails, and more. 

LMS features bigger

Launch an enterprise customer loyalty program that delivers real results


BLOYL™ is designed to provide you with the right loyalty software, services, and expertise to build a strong loyalty & incentive experience that grows your business.

Dedicated Partner

We go beyond one-size-fits-all loyalty programs by identifying and designing solutions that fit your needs and solve your biggest business challenges. 


Account Management

Our experienced project & account management teams proactively work with you every step of the way to implement and launch successful loyalty programs.


Strategy & ROI

We ensure your customer loyalty program is financially sustainable and healthy by tactically monitoring loyalty program performance and providing ongoing strategic support.


Loyalty Marketing Services

Easily promote your loyalty program and enroll customers with customizable loyalty marketing kits with templates for website banners, emails, program info sheets, and more.


Security & Fraud Monitoring

Built-in security measures protect loyalty program data and customer data, and allow you to set system flags, limits, and checks to minimize fraud and program abuse. 


Program Engagement & Gamification

Drive desirable customer activity and behaviors with engagement & gamification modules such as scratch-offs, surveys, polls, contests, gameboards, instant wins, auctions, bingo, and more. 

View Client Success Stories

Frequently Asked Questions

Learn more about how our customer loyalty programs can elevate your business and cultivate a dedicated customer community with strategies that enhance customer engagement and retention.

  • BLOYL is a best-in-class loyalty platform that provides every tool and feature you need to acquire, engage, and retain your best customers in one unified solution. With a customizable rules engine, global rewards catalog, robust analytics, easy integration with your existing systems, and many more features, our platform will deliver value and provide a seamless loyalty program experience for both you and your customers.

  • A robust customer loyalty program is much more than a simple rewards system — it is a strategic tool that fosters customer retention, boosts consumer spending, elevates customer satisfaction, and unveils rich insights into purchasing behaviors. Ultimately, your business can leverage these benefits to nurture long-term relationships and secure a competitive edge in the market.

  • A loyalty program can help your company stand out from competitors, build lasting customer relationships, and create a community around your brand.

  • BLOYL allows for the creation of a wide range of loyalty programs, including points-based, tiered, punch cards, subscription-based, and more. Our platform's modular backend build and flexible design make it easy to adapt to meet your specific business needs and customer base. We understand that every business has unique goals and will work alongside your team to provide a tailored loyalty solution that propels your brand forward.

  • BLOYL is designed to be versatile and can be used by businesses in a wide range of industries, including retail, manufacturing, hospitality, financial services, healthcare, travel, and more.  Both our B2C and B2B clients utilize BLOYL to grow customer relationships and increase revenue through loyalty.

  • Absolutely. Our products are designed to work seamlessly with your existing digital ecosystem. Our BLOYL loyalty software integrates with a diverse suite of tools and platforms, such as CRMs, ERPs, email service providers, BI tools, and analytics software. Through our open RESTful JSON APIs, BLOYL becomes a natural extension of your software stack, helping streamline your business operations and elevate your workflow efficiency.

    Learn More About Our Integrations →

  • Our built-in rewards software contains hundreds of thousands of physical, digital, and experiential reward options. From discounts and free products to early access and even bespoke experiences, BLOYL lets you provide rewards that delight customers and drive repeat engagement. Build a compelling rewards program that sets your brand apart and reinforces customer loyalty.

    Learn More About Our Rewards Platform →

  • Yes, absolutely. BLOYL's innovative and dynamic rules engine lets you set custom earning rules to reward transactional and non-transactional actions. You can target and incentivize any type of customer interaction, whether they're bringing new business through referrals, engaging with your brand on social media, completing their member profiles, and more. 

    Learn More About Our Loyalty Program Engagement Modules →

 

Explore related topics and resources


Return to the Resources Page

Learn more in our Growth Center
 

See our loyalty platform in action


Reach out to us today to learn more about how you can utilize BLYOL to drive customer loyalty and engagement.

Request A Demo