About
Idaho Lottery's existing loyalty club had grown significantly since its original launch and needed significant functionality updates and improvements for both the front-end website experience and the platform backend.
The Challenge
Brandmovers was tasked with:
- Creating a world-class experience for customers by incorporating more engagement, entertainment, relevancy, and personalization into the loyalty program.
- Increasing the connectivity between the Idaho Lottery's CRM platform, technology, and data warehouse.
- Updating the loyalty management tools and the current website's user interface to make it more effective and the lottery more efficient
- Creating more cohesiveness between the Idaho Lottery's VIP customer club and the main lottery website
The Solution
To accomplish the client goals, Brandmovers updated the client's management tools and user interface of their previous website to make it more effective and the Lottery more efficient. With the Brandmovers Loyalty Platform, the client can now provide a first-rate experience for their players through features such as automatic points earnings and exclusive engagement opportunities. Elevated program analytics and data integrations enables the client to identify and understand the purchase behaviors of players who purchase at retail locations and utilize that data for specific campaigns.
The upgraded platform backend makes it easy for platform Admins to manage program initiatives, create and launch second-chance promotions and sweepstakes, create triggered player communications, and more.
Results
The new loyalty program dramatically improved the functionality and user experience on both the front end and the back end. The platform's analytics capabilities gives Idaho Lottery direct access to even more customer data and purchasing insights than ever before, allowing them to create more targeted promotions and offers. Traffic to the site increased over 6X more than previous years.
