- Case Study -
Nestlé Celebrates Its 150th Anniversary With A Multi-Layer Sweepstakes
Brandmovers developed 9-month sweepstakes promotion featuring a multi-action modular dashboard that drove social engagement and product purchase for the entire Nestlé family of brands.
#NestleFamilySweepstakes Sweepstakes Promotion
In support of the 150th anniversary of the Nestlé brand, Brandmovers developed a 9-month long promotion program designed to connect the Nestlé family of brands with the families of Nestlé consumers, all while driving social engagement and product purchase.
How It Works
Brandmovers built an extensive promotional website where visitors could learn about the promotion, register to enter, and engage with Nestlé content. To drive social awareness and lightweight loyalty engagement, there was a daily hashtag-based promotion, where consumers posted photos of their families enjoying Nestlé products to social media channels for a chance to win assorted daily prizes. As an additional element, there was a weekly grand prize receipt upload-based sweepstakes for a $15,000 family reunion. Consumers submitted receipts for qualifying Nestlé product purchases to gain additional entries to the weekly prizing and the grand prize sweepstakes.
The promotional site also featured an extensive multi-action dashboard on the backend where administrators could monitor and approve both receipt uploads and social media entries, curate photo submissions to the promotional site's photo gallery, and draw winners.
Learn More: Sweepstakes, Multi-Action Dashboards, Receipt Validation
