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- Case Study -

Code-On-Pack Instant Win Boosted Product Sales For Nestlé Toll House

 
Brandmovers created an engaging instant win experience for Nestlé Toll House that increased product trial and sales for their Cookie of the Year. 

 

tollhouse computer product
 

Win Free Cookies For A Year


Nestlé Toll House wanted to drive consumer awareness, trial, and purchase of their new Butterfinger Baking Bits, the official Nestlé Toll House Cookie of the Year. Nestlé partnered with Brandmovers to build an instant win promotion where every cookie fan could have a chance to win free cookies for a year. Inside special Cookie of the Year dough packages were unique program codes, which purchasing customers could redeem online to find out within seconds if they were an instant winner.

How It Works

Printed inside each package of Butterfinger Baking Bits were unique alphanumeric promotional codes. Purchasing customers were instructed via POS and on-pack messaging to visit the custom Nestlé Toll House promotion microsite to redeem their codes. On the site they submitted their unique codes and were immediately notified on-screen if they were an instant winner.

The microsite also enabled visitors to create accounts for future visits, encouraging them to purchase multiple packs for additional chances to win. The instant win program ran for one calendar year, with 65 lucky winners receiving free cookies for a year. 

 

Learn More: Instant Wins, Purchase Validation
cookie of the year (1)
 

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