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Marketing B2B Loyalty and Incentive Programs: A How-To Guide

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 - Ongoing Strategic Support - 

Optimize, innovate, and scale your loyalty program post-launch


Investing in customer loyalty and retention is the path to success and we're here to help you every step of the way.

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Trusted By Brands Worldwide

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Plan for long-term success right from the start


At Brandmovers we're committed to ensuring each of our clients and partners realize the full benefits of the products and solutions we build, and that means the work isn't over once the program is live. Our ongoing strategic services are the framework that guides client programs and promotions toward sustainable growth, ROI, and goal achievement.  

First Contact

First Engagement

Repeat Engagement

Relational Engagement

Loyalty Engagement

 

Program Support & Customer Service

Collaboration with All Client Teams & Agencies
Weekly or Biweekly Client Success Calls 
Platform Enhancements
Customer Support (Tier 2 Technical)
Planning & Strategy Sessions
Quarterly Review / KPI Deep Dives & Optimization
Annual State of the Program Report
Quality Assurance & Testing
 

Email Strategy

Create strategic loyalty program messages that resonate with customers at each stage of the customer lifecycle   


Our strategy team helps you develop cross-channel messaging strategies for both email and SMS that foster long-term loyalty program engagement among your customer segments. 

Customer Journey Mapping

Establish defined customer segments & targets, and map out loyalty program communication strategy including new member onboarding and reactivation journeys.

Testing & Optimizing

Design, test, and deploy both one-off and automated email campaigns and workflows. Easily A/B test and measure campaigns with control groups, list segmentation, etc.  

Analytics & Reporting

Dive deep into your loyalty program email performance data and campaign results to identify key insights and translate findings into simple, actionable recommendations. 

Compliance

We follow compliance requirements with all email marketing regulations including CAN-SPAM, GDPR, CCPA, etc. 

 

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Easily build and launch value-add promotions that keep members invested in your program


Brandmovers' enhanced Promotions Creator lets you quickly generate and deploy template-based campaigns that can be tied to specific products or offered to dynamic user groups.

Run multiple promotions at once while utilizing a built-in CMS to push out promotional banners and triggered communications that raise customer awareness. 

Customer promotions builder tool for retailer loyalty program
 

Want to start benefitting from long-term customer loyalty and retention?


Reach out to us today to see our loyalty and engagement solutions in action.

 

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