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- Case Study -

Proof-of-Purchase Promotion Drives Summer Product Sales Among Pepsi Customers


Brandmovers and Pepsi made a gift-with-purchase and sweepstakes promotion that rewarded customers with free gifts for qualifying purchases. 
Pepsi Emoji
 

#SayItWithPepsi Sweepstakes Promotion


Pepsi wanted to drive summertime product purchases around Pepsi 20oz. bottles and tap into the excitement around emojis among millennials and younger audiences. Brandmovers developed the #SayItWithPepsi summer promotion that rewarded loyal Pepsi drinkers with a free Pepsi Emoji T-shirt gift just for buying the Pepsi products they already love. 

How It Works

To enter, customers purchased qualifying products of 20oz. bottles of Pepsi and directed via on-pack messaging to a dedicated microsite. After registering on the site, users could then upload a receipt or multiple receipts as proof-of-purchase of their qualifying products. Once they made 6 qualifying purchases, they would receive a free Pepsi Emoji T-Shirt and they would be entered into the grand prize sweepstakes. Product purchases could be made at any retailer in the US.

 

Learn More: Sweepstakes, Gift-With-Purchase, Receipt Validation
pepsi-emoji-group
 

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