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- Case Study -

Progressive Super-Duper Bingo Game

 
Bingo Gameboard with Sweepstakes Tie-in

 

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progressive gameboard
 

Progressive Super-Duper Bingo Game


Progressive wanted to put its own spin on a fun and engaging Big Game experience for its customers. Instead of running a humorous yet expensive TV ad, Progressive partnered with Brandmovers to create the Progressive Super-Duper Bingo smartphone game.

Before game day, customers registered an account on a custom microsite and received a unique Progressive Super-Duper Bingo game card through their smartphone and one sweepstakes entry.

As customers watched the Big Game, they tapped the icons on their Bingo Card for every commercial stereotype they saw - from candy bar close-ups to alien invasions, or even a boy band member. Participants received one sweepstakes entry for each icon click, and if they got Bingo they received 25 additional entries. 

Learn More: Sweepstakes, Games & Advergames
 

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