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LOYALTY RESOURCES

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From Strategy to Success: Marketing B2B Loyalty and Incentive Programs

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CASE STUDY

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SoCal Explorer Loyalty Program

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FEATURED RESOURCE

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Creating A Customer Engagement Strategy
For Your Loyalty Program

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Reimagining Loyalty For Today's Customer

Reimagining Loyalty For Today's Customer

Our client Mastercard partnered with Harvard Business Review Analytic Services to ask 400 executives globally about their approach to customer loyalty. The research showed that customer loyalty remains a top business priority for executives, but less than half believe their approach to loyalty is effective.

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Additional findings include:

  • 55% of participants have updated or refreshed their loyalty strategy within the past two years.
  • Mobile capabilities are the primary technology investment (52%), and the majority of businesses surveyed consider digital and omni-channel access to be key initiatives for future loyalty program success.
  • 31% of respondents let an external partner manage their loyalty platform, and 28% use an outside partner to handle loyalty-related marketing campaigns.