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Marketing B2B Loyalty and Incentive Programs: A How-To Guide

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Customer Loyalty Resources


The destination for customer loyalty guides, ebooks, reports, and more. 

 

 

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From loyalty program design to rewards strategy, we have insights for all the tips, trends, and best practices you need to boost your customer loyalty marketing game. 

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Loyalty, Sales, and the Holiday Season: Strategies For Success

Discover actionable strategies to drive sales and convert seasonal shoppers into loyal, year-round customers during the holiday season and long after the decorations come down.

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The Great Loyalty Program Debate: Are Points and Rewards Still Relevant?

Customer loyalty programs have evolved as a key strategy for businesses. But are points and rewards still effective in creating lasting customer relationships and delivering ROI? Let's find out! 

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REPORT
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The Complete Legal Guide For Running Sweepstakes, Contests, & More

Learn how to navigate the ins and outs of promotional laws and regulations to ensure your digital promotion is legally compliant and successful.

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engagement strategy

Winning Hearts: How to Create A Customer Engagement Strategy For Your Loyalty Program

Build a customer engagement strategy for your loyalty program that motivates customers, drives valuable actions and behaviors, and keeps them coming back for more.

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why your program is failing and how to fix it

Why Your Loyalty Program Is Failing (And How To Fix It)

Is your loyalty program struggling with getting off the ground or missing important key-performance indicators? There might be one or more issues affecting program performance. 

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Building A Loyalty Communication Strategy

Learn how to drive customer engagement and retention by inserting loyalty-driving messaging and experiences throughout the entire customer lifecycle

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Marketing Your B2B Loyalty or Incentive Program: A How-To Guide

Discover key strategies and best practices for successfully marketing a B2B loyalty or channel incentive program

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Brandmovers SSO & Integrations Approach Data Sheet

Download the Brandmovers SSO and API approach Data Sheet.

 

PRODUCT GUIDE
tiered programs

Elevate Customer Loyalty with Tiered Loyalty Programs: A Strategic Approach  

Get the complete guide to designing and implementing a tiered loyalty program. Learn how program tiers drive incremental behavior, ensure the program is financially sustainable, and more.

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The Strategic Guide To Starting A B2B Loyalty Program

Here are six strategic questions to help you get started when building a branded B2B loyalty or incentives program.

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7 Strategies For Promoting Your Loyalty Program

Discover 7 strategies you can use to get higher visibility and raise awareness for your loyalty program.

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Understanding The Value and ROI Of Customer Loyalty Programs

Discover how investing in a customer loyalty program can deliver real value and ROI back to your brand.

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How Data Segmentation Can Boost Your Loyalty Program

Learn how data segmentation can boost customer loyalty program performance by creating right interactions and engagements that build customer relationships

CHEATSHEET
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Brandmovers Promotions Toolkit

Download our Promotions Toolkit to learn more about the types of promotions we offer, how we work with brands and agencies, view case study examples, and more.

PRODUCT GUIDE
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The Business Case For Smarter Incentives

Ready to refresh your B2B incentive and loyalty strategies? This whitepaper takes you step-by-step through how designing smarter B2B incentive and loyalty programs leads to higher gains and ROI.

REPORT
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2023 Customer Loyalty Trends

Find out what's in store for brands when it comes to customer loyalty and retention in 2023, from redesigning loyalty programs to strategically utilizing brand communities.

REPORT
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Guide to Lottery Loyalty Programs: Top Features and Capabilities

Find out how a well-designed, highly-flexible and integrated loyalty program makes it easier for lotteries to connect with audiences and build deeper player loyalty.

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Use Gamification To Help Boost Your Loyalty Program

Discover how gamification can enhance and enrich your loyalty program experience.

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How To Drive Ongoing Engagement In Your Loyalty Program

Want to get your customers more engaged in your loyalty program? Check out this guide to loyalty program engagement.

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How To Support and Market Loyalty Program Enrollments

Learn how to support and market your loyalty program so you can increase program enrollments and drive more customer conversions. 

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Five Pitfalls of Program Design

If you're looking to revamp an existing program or embarking on a completely new build, be sure to avoid these major pitfalls during your journey through program design.

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Explore our blogs to get more content and insights
5 min read
The Role of Promotions in Growing Sales Among B2B Customers

 

Think promotions are just for B2C brands? Think again. Discounts, sweepstakes, and loyalty rewards have long been the...
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Unlocking Customer Retention - Top Loyalty Program Features for 2025

 

Customer loyalty is harder to earn than ever. In a crowded market where brands fight for attention, outdated loyalty...
3 min read
Creating Seamless Customer Journeys with Loyalty Programs in 2025

 

Many businesses struggle to align loyalty programs with the broader customer journey, leading to disjointed experiences...