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Marketing B2B Loyalty and Incentive Programs: A How-To Guide

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See how the world's leading brands utilize Brandmovers platforms and services to drive greater consumer engagement and nurture valuable customer relationships. 

 

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S. Pellegrino
SWEEPSTAKES  

Sweepstakes Promotion Drives Awareness and Site Traffic

S. Pellegrino kicked off the wedding season with a sweepstakes promotion, encouraging customers to feature S. Pellegrino water in their big day!

 
Orgain-1
SWEEPSTAKES & UGC 

UGC Promotion Increases Brand Awareness and Engagement

Discover how Orgain drove awareness and engagement among sports and wellness fans with a UGC sweepstakes promotion that gave customers a chance to win a trip to the 2023 World Cup.

 
Oceania
SWEEPSTAKES 

Sweepstakes Promotion Drives CRM Acquisition Of Cruise Lovers and Golf Fans For Oceania

Learn how Brandmovers and Oceania teamed up with Golfbreaks to deliver a summer sweepstakes that increased CRM acquisition online and at in-person events. 

 

 
Johnsonviille-1
SWEEPSTAKES &  INSTANT WIN

Sweepstakes and Instant Win Promotion Increased Customer Engagement & Brand Partnerships For Johnsonville 

Discover how Johnsonville used an instant win sweepstakes promotion to drive summer sales, boost customer engagement, and strengthen brand relationships.
friskies-2
SWEEPSTAKES

Sweepstakes and UGC Promotion Increased Customer Engagement By 300% For Friskies

Learn how Friskies elevated customer engagement and brand awareness with a sweepstakes that showcased customers' favorite cat photos and stories. 
haagen-dazs-1
INSTANT WIN & SWEEPSTAKES

Instant Win Promotion With VR Experience Drove Customer Engagement For Häagen-Dazs

Häagen-Dazs celebrated their 60th birthday with a special instant win + sweepstakes promotion that drove customer engagement and collected over 1.4 million entries.
purina-1
SWEEPSTAKES & UGC PROGRAM

UGC Program Drove Acquisition & Engagement For Purina Pro Plan

Purina launched a star-studded UGC sweepstakes promotion to drive consumer acquisition & engagement, and promote wellness among the pet owner community.
digiorno-2
SWEEPSTAKES & INSTANT WIN

Sweepstakes With Interactive Gameboard Increased Retail Sales For DiGiorno

The “31 Days of DiGiorno” promotion increased sales of DiGiorno products and fostered brand-consumer relationships through engagement during National Pizza Month.
jagermeister
TRIVIA GAME

Trivia Game For Jagermeister Boosted CRM Acquisition At In-Person Events

The "Two Truths and A Shot" trivia game boosted Jagermeister's CRM acquisition and opt-ins at in-person events while increasing visitor engagement with brand ambassadors.
pepsico drive to rewards (1)
SHOPPER REBATE

Ongoing Shopper Rebate Program Increases Sales For PepsiCo

The 'Drive to Rewards' program is a scalable shopper rebate promotion that rewards customers for purchasing products and generates ongoing customer engagement.
metrolink case study cta image (1)
TRANSIT LOYALTY PROGRAM

Transit Loyalty Program Drives Ticket Sales and Rider Retention for Metrolink

With the SoCal Explorer loyalty program Metrolink has increased monthly transactions and gained access to valuable consumer data.  
gerber photo search -1
PHOTO CONTEST

Gerber Photo Contest Elevates Brand Awareness and Community Engagement 

The annual Gerber Baby Photo Search Contest attracts hundreds of thousands of consumer entries and earns both national and local press coverage. 
idaho lottery
B2C LOYALTY PROGRAM

Redesigned Loyalty Program Boosts Player Acquisition & Engagement For Idaho Lottery

Idaho Lottery's loyalty program creates an engaging experience that significantly increases player interactions using promotions & personalization. 
aquatrols case study cta
B2B LOYALTY PROGRAM

Manufacturer Loyalty Program Effectively Drives Customer Purchases & Category Sales

Aquatrols leverages their B2B loyalty program to motivate customer purchases using custom bonus and category promotions, along with dynamic rewards options. 
tollhouse (1)
INSTANT WIN

Code-On-Pack Instant Win Promotion Boosted Brand Sales For Nestlé

Brandmovers created an engaging instant win experience for Nestlé Tollhouse that increased product trial and sales for their Cookie of the Year. 
penguin random house
RECEIPT VALIDATION PROGRAM

Rewards Program Grows Customer Acquisition & Data Capture For Penguin Random House

Ongoing receipt validation program rewards reader loyalty while capturing valuable sales & customer data for Penguin Random House. 
baby-bel-header
FIRE DRILL PROMOTION

Back-To-School Giveaway Promotion Drives Brand Engagement For Babybel

Babybel skyrockets back-to-school attention by giving away 10,000 personalized lunchboxes in a series of first-come first-serve windows over 2 months. 
progressive bingo
BINGO GAME PROMOTION

Progressive Acquires & Engages Football Fans With An Interactive Bingo Game

Progressive and Brandmovers created the Progressive Super-Duper Bingo game for consumers to play during the Big Game.  
cpg influencer
B2C LOYALTY PROGRAM

CPG Loyalty Program Builds Brand-Customer Relationships & Product Sales 

Brandmovers created an activity-focused loyalty program for a large nutritional CPG brand that increased engagement and purchases. 
pepsi (6)
GIFT-WITH-PURCHASE PROMOTION

Proof-of-Purchase Promotion Drives Summer Product Sales Among Pepsi Customers

Brandmovers and Pepsi made a gift-with-purchase and sweepstakes promotion that rewarded customers with free gifts for qualifying purchases. 
audiology manufacturer (1)
B2B LOYALTY PROGRAM

B2B Manufacturer Loyalty Program Delivers Double-Digit Revenue Growth

Brandmovers transformed a major audiology manufacturer's existing B2B loyalty program and saw +10% unit growth over a year.
manchester united
AUDIENCE ACTIVATION PROMOTION

Manchester United Drives Awarenesses Through Award-Winning Fan Experiences  

Brandmovers built an award-winning audience activation and acquisition promotion that delivered personalized, interactive infographics for Manchester United fans. 
nestle 150 (1)
SWEEPSTAKES PROMOTION

Nestlé Celebrated Its 150th Anniversary With A Multi-Layer Sweepstakes

Brandmovers developed 9-month sweepstakes promotion that drove social engagement and product purchase for the entire Nestlé family of brands. 
banner hunt -2
ADVERGAME & INSTANT WIN

Interactive Banner Ad Game Drives Engagement For Progressive

Progressive increased customer engagement with its online banner ads with the Banner Hunt advergame and instant win promotion. 
feeling gerber good
EDUTAINMENT & SWEEPSTAKES

Edutainment Sweepstakes Drove Customer Sign-Ups & Enrollments For Gerber

Brandmovers created an edutainment promotion that delivered informative content to Gerber customers and the chance to win weekly prizes.
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Brandmovers Customer Loyalty and Engagement Solutions


Designed to maximize customer acquisition and retention, our connected solutions work together to power loyalty marketing efforts and grow customer relationships at scale. 

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BLOYL Enterprise Customer Loyalty Platform

Modular customer loyalty platform with enhanced loyalty mechanics and engagement tools that deliver personalized experiences and increase customer retention.

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BENGAGED™ B2B SaaS Loyalty Platform

B2B loyalty platform powers growth by enabling businesses to connect, engage, and incentivize their entire channel, from suppliers to end customers. 

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Consumer Promotions & Engagement

Digital promotions, sweepstakes, contests, and more that activate consumers, drive acquisition, and delight customers at every stage of the buying cycle. 

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