And Why Brands Should Include Them In Loyalty Programs
It’s no coincidence that most retailers give customers the option to create product wishlists. In addition to being a proven method for increasing conversions, wishlists offer other benefits as well. Wishlists help customers track what they want to buy. They can share their lists with family and friends for gift ideas, and to plan ahead for special occasions. Wishlists essentially provide more opportunities for customer personalization and engagement.