Growth Center

Explore our knowledge base and dive into a wealth of insights and tools designed to empower your business journey.

B2B Loyalty

Explore all topics related to B2B loyalty and how to create B2b loyalty and incentive programs.

Blog

How B2B Loyalty and Incentive Programs Can Elevate The B2B Buyer Journey

Learn how to use B2B loyalty or incentive programs to identify, target, and nurture B2B buyers along their buying journeys. →

guide

The Strategic Guide To Starting A B2B Loyalty Program

Building a branded B2B loyalty or channel incentives program doesn't have to be complicated. Here are six key strategic questions to answer when designing a B2B loyalty or incentives program. →

Blog

5 Unexpected Benefits Of Launching A B2B Loyalty Program

From enhanced customer relationships to new data insights, learn how B2B loyalty programs can drive growth and foster long-term partnerships for your brand. →

Blog

4 Points Consider When Designing A B2B Loyalty Or Incentive Program

Considering factors such as earning structures early on in the design process can help make your B2B sales or channel incentive program more successful. →

Choosing A Loyalty Program Provider

Everything you need to know about finding and choosing the right loyalty program provider for your business.

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Blog

Top Loyalty Program Integrations To Look For In A Loyalty Platform

Here are the top loyalty program integrations you should look for when evaluating potential loyalty platform providers for a customer loyalty program. →

guide

One Key Factor To Consider When Picking A Loyalty Program Provider

Learn why strategic expertise is a crucial requirement to look for in a program provider. →

Guide

Top Benefits of An Enterprise Customer Loyalty Program

Discover the unique benefits of an enterprise loyalty program and how it outperforms a standard out-of-the-box model. →

Blog

The Importance of Choosing A SOC 2 Compliant Loyalty Program Provider

Vast amounts of sensitive customer data are collected, stored, and analyzed in customer loyalty programs. Choosing a loyalty provider who prioritizes data security is essential. →

Customer Engagement

Discover effective customer engagement strategies and best practices designed to enhance customer relationships and drive loyalty

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Blog

Moving From Transaction-Based To Engagement-Based Loyalty Programs

Engagement-based loyalty programs can build and nurture customer relationships through gamification, personalized content, or soft benefits like special access or exclusive perks that transaction-only programs don't. →

guide

How To Create An Engagement Strategy For Your Loyalty Program

Learn how to create a customer engagement strategy for your loyalty program across the entire relationship lifecycle, ensuring customers stay motivated and involved long-term. →

Blog

How to Build Customer Retention Through Post-Purchase Engagement

The right post-purchase engagement can set the stage for building customer loyalty, encouraging repeat purchases, and transforming customers into brand advocates. →

Blog

Elevating Engagement: How to Create More Personalized Member Experiences In Loyalty Programs

Learn how to transform your loyalty program from a mere points-for-purchase rewards program into an engagement hub that builds personal connections between customers and your brand. →

Gamification

Learn how to use gamification to boost your marketing efforts and make customer loyalty, engagement, and sales soar.

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Blog

Ways to Incorporate Gamification Into Your Loyalty Program

Explore 5 ways to incorporate gamification into your loyalty program, along with different types of gamification options and real-world examples. →

guide

Why Incorporating Gamification Will Help Boost Your Loyalty Program

Use this guide for tips on how to implement gamification to increase engagement and excitement in your customer loyalty program. →

Blog

7 Effective Use Cases For Digital Promotions, Sweepstakes, & Contests

Learn about seven different use cases for digital promotions and how they can be effectively leveraged to achieve various marketing objectives. →

Blog

What Are Advergames? Uses & Examples

Learn about what advergames are, how to use them in marketing campaigns, and how they can help your brand increase customer engagement. →

Incentives

Everything you need to know about finding and choosing the right loyalty program provider for your business.

See All Resources →

Blog

Tips For Unlocking The Potential Of Your Channel Incentive Program

Transform your incentive program into a powerful tool for driving growth and enhancing relationships in your channel ecosystem. →

guide

The Business Case For Smarter B2B Incentive Programs

B2B brands that redesign or revamp their incentive or loyalty programs to be smarter and more strategic can experience about 20% gains in ROI or more. Learn More →

Blog

Feeling Like Your B2B Incentive Program Has Stalled? This Could Be Why

Discover why now is the perfect time for B2B incentive programs to be redesigned to be smarter, as part of our 'Smarter Incentives' blog series. →

Blog

Three Key Aspects Of A Successful Channel Incentive Program

Discover the key elements for creating a successful channel incentive program, no matter the structure, size, or design. →

Program Strategy & Design

Explore the essential components of loyalty program strategy and design, and learn how to optimize your approach to loyalty.

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Blog

How To Increase Your Member Activity Rate Using Loyalty Program Tiers

Learn how to increase customer participation and engagement in your loyalty program by using tiers and status levels to motivate member actions. →

guide

Building A Loyalty Communication Strategy

Learn how building and implementing an effective loyalty communication strategy can help a brand build trust and emotional connections with its target audiences, increase customer personalization, and generate greater ROI. →

Blog

How To Identify & Tighten The Gaps In Your Loyalty Marketing Strategy

Explore what loyalty marketing truly entails and learn how to optimize your strategy for maximum customer engagement and retention, including identifying and addressing critical gaps that can hinder your success. →

GUIDE

How To Create An Engagement Strategy For Your Loyalty Program

By utilizing a customer engagement strategy you can acquire, engage, and retain members across the entire relationship lifecycle, ensuring customers stay involved and motivated in your loyalty program long-term. →

Explore related topics and resources

View our Guides and eBooks

See our client work and case studies

See our loyalty and engagement solutions in action

Curious about what our programs can do for you? Contact us today to learn how we can help you drive your business goals.

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Play By The Rules: The Complete Legal Guide For Running Sweepstakes, Contests, & More

Marketing B2B Loyalty and Incentive Programs: A How-To Guide

Creating A Customer Engagement Strategy For Your Loyalty Program

Growth Center

Explore our knowledge base and dive into a wealth of insights and tools designed to empower your business journey.

Categories

B2B Loyalty

Blog

How B2B Loyalty and Incentive Programs Can Elevate The B2B Buyer Journey

guide

The Strategic Guide To Starting A B2B Loyalty Program

Blog

5 Unexpected Benefits Of Launching A B2B Loyalty Program

Blog

4 Points Consider When Designing A B2B Loyalty Or Incentive Program

Choosing A Loyalty Program Provider

Blog

Top Loyalty Program Integrations To Look For In A Loyalty Platform

guide

One Key Factor To Consider When Picking A Loyalty Program Provider

Guide

Top Benefits of An Enterprise Customer Loyalty Program

Blog

The Importance of Choosing A SOC 2 Compliant Loyalty Program Provider

Customer Engagement

Blog

Moving From Transaction-Based To Engagement-Based Loyalty Programs

guide

How To Create An Engagement Strategy For Your Loyalty Program

Blog

How to Build Customer Retention Through Post-Purchase Engagement

Blog

Elevating Engagement: How to Create More Personalized Member Experiences In Loyalty Programs

Gamification

Blog

Ways to Incorporate Gamification Into Your Loyalty Program

guide

Why Incorporating Gamification Will Help Boost Your Loyalty Program

Blog

7 Effective Use Cases For Digital Promotions, Sweepstakes, & Contests

Blog

What Are Advergames? Uses & Examples

Incentives

Blog

Tips For Unlocking The Potential Of Your Channel Incentive Program

guide

The Business Case For Smarter B2B Incentive Programs

Blog

Feeling Like Your B2B Incentive Program Has Stalled? This Could Be Why

Blog

Three Key Aspects Of A Successful Channel Incentive Program

Program Strategy & Design

Blog

How To Increase Your Member Activity Rate Using Loyalty Program Tiers

guide

Building A Loyalty Communication Strategy

Blog

How To Identify & Tighten The Gaps In Your Loyalty Marketing Strategy

GUIDE

How To Create An Engagement Strategy For Your Loyalty Program

Explore related topics and resources

See our loyalty and engagement solutions in action