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Marketing B2B Loyalty and Incentive Programs: A How-To Guide

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Create Promotions And Contests That Capture Attention., Motivate Action., Unlock Insights.


Brandmovers' full-service consumer promotions & engagement platform helps you deliver powerful and enticing digital experiences. 

 

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3000
+

Promotions Launched

150
M+

Customer Interactions Yearly 

$
15
M+

Reward or Prizes Won or Redeemed Yearly

Digital Promotions, Sweepstakes, and Contests That Activate Your Customers


From launching a new product, engaging your audiences across social channels, or driving customer acquisition and enrollments, our digital promotions, sweepstakes, and contests provide that
extra spark to all your consumer and shopper marketing campaigns. 

 

Sweepstakes Administration

Full-Service Promotions Management & Administration

We provide a complete suite of program management and administration services for all our sweepstakes, contests, and digital promotions.

From promotional strategy to legal requirements to fulfilling winner prizes and post-program analysis, we ensure your promotional campaigns are successful and contribute to your strategic business goals. 

Legal Terms & Conditions


Drafting of promotion's Official Rules based on promotion structure and format. Bonding and registering in states where required and as needed based on prize amounts. 

Prize Fulfillment


Prize and rewards procurement and fulfillment of digital items, physical rewards, branded merchandise, special experiences, grand prize trip planning, and more.

Winner Administration


Winner verification and communications, including handling winner affidavits of eligibility & liability releases and 1099 tax documentation as needed. 

 
Get our full guide for creating legally compliant promotions, along with our checklist for creating official rules. 

The Complete Legal Guide For Running Sweepstakes, Contests, & More →
 

Customer & Sales Data Insights

Capture Valuable First-Party and Zero-Party Data

Actionable analytics & reporting dashboards combine all your data in one place. 


With our Promotions Platform brands can capture valuable transactional and behavioral customer data leading to a deeper understanding of their customers: what they buy, why they participated, what they love about key products, and more. 

Our Promotions Platform gathers, stores, and displays promotional data for in-house analysis and interpretation, and for easy use in future marketing endeavors. 

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Detailed Data Points Capture


Collect valuable first-party and zero-party data such as registration & demographic info; purchase data and frequency; geo-location insights; website engagement behavior; social sharing and referrals; and more.  

Real-Time Performance Tracking


Robust backend dashboards and analytics tools filter site data, database activity, tags, and more into real-time analytics reports, so you can track program performance in real-time. 

Secure Data Exports


Full data exports can be made in many formations for further analysis. Data exports are encrypted and made available on our secure servers. 

 

Secure Data Management

Industry-Leading Security & Compliance For All Sweepstakes, Contests, and Digital Promotions


Our team has decades worth of experience securing and protecting online programs. We've developed our own techniques and technology for proactively detecting and filtering out sweepstakes and promotional fraud, so we can ensure the integrity of your program while protecting your users' personal information.

  • PCI Compliant Guidelines + Ability 
  • Fraud Monitoring & Detection
  • IP Detection
  • Two-Factor Authentication
  • Backgrounds Checks
  • Address Verification
  • Data Encryption
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Seamless Integration

Use Alongside The Tech and Tools You Love

Our promotional technology is built to seamlessly integrate with any tech stack, making structured data translation and transfer easy and secure. 


Along with being PCI certified, our deep experience with enterprise-level API integrations makes us uniquely capable of securely handling sensitive data like PII, cardholder data, etc. We actively partner and integrate with 3rd-party systems, and use our open RESTful JSON APIs and pre-built endpoints to push and pull data from other systems such as ERPs, Apps, BI Tools, CRMs, etc. 

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Strategically Designed

Grow Customer Awareness, Acquisition, and Activation


Through the strategic deployment of promotions and loyalty programs, we can activate consumers at every stage of their relationship with your brand - from the initial discovery of your brand to the first purchase to becoming a brand advocate.

Learn More About Our Strategy & Design Services →

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Explore more helpful content and resources


See additional contest and sweepstakes Case Studies

View our Promotional Legal Guide in our Resources Page

 

Build exciting digital promotions that inspire


Our industry-leading promotions and contests can empower your brand to attract, engage, and activate your customers with ease.

Contact Us Today